Hi there, I'm Sylvie Barr.
Throughout my career, I've always wanted to make a difference to people's lives with my work.
I have over 25 years experience in Marketing and Branding.
I set up my own business after various roles in purpose led organisations like Cafédirect and RNIB.
My personal beliefs and values, as well as major events outside work like becoming a mum, shaped Holisto and the vision for my business.
Holisto was actually born out of a crisis - a personal one. In 2015 I had a mega burnout. At the time I had just started a job that wasn't what I had hoped for. I was also very worried about my daughter starting secondary school. I hadn't realised until then that when your child has special needs, childcare for over 11's is quite tricky. Combine all this with the daily grind of a commute to London and I properly imploded.
When I look back at this hellish time, I realise that all this happened because I wasn't listening enough to that little voice we all have within. I was in complete misalignment with my personal values, so it was an accident waiting to happen...
I took me a while to get out of the rabbit hole. I first focused on my girl and a successful transition to her new school. I also volunteered for a mental health charity. Then I did a bit of freelancing and I finally created Holisto in 2019.
When Covid-19 struck our world and we were put in lockdown, things changed for all of us.
Between working from home and homeschooling, learning new rules and adapting, I sat down and thought about my business. I knew I was on the right track with Holisto, but I had a sense that something was missing, or maybe was out of kilter.
Then, after letting it rest for a while, it became all clear. Loving spending time in nature with my family to stay physically and mentally healthy, as well as my love of plants and flowers, were the clue and my true inspiration!
In short, I want to help business owners grow their business the way Mother Nature taught us - wholesomely and sustainably.
I am here to help people who want to start their own business, as well as busy owners who need help reset their business during and post lockdown.
I help them grow strong roots, grounding the way they go to market in their own beliefs and values, thereby developing a brand and a marketing strategy that is suited to them.
I really believe that this natural approach is key to prosper sustainably and enjoy what you do, and I'd love to show you how to do that.
Holisto Branding and Marketing
Planning the way you go to market is as important as it is fun.
This is the time when your creative self will shine!
By tapping into your personal beliefs and values, I will help you shape the vision for your business and define its mission (or your 'why'), whilst remaining true to who you really are.
I will help you spot opportunities and challenges for your business, based on a full analysis of the market you operate in, the competition, your strengths and weaknesses.
I will also help you profile your ideal customer. Far too often business owners spend too much time on what they want to sell, and not enough time on who to sell to.
And if you need me to, I will support you in building a sustained programme of activities, for your products/services to stand out, in an authentic way.
In a nutshell, I will help you make your mark, naturally.
The roots of Holisto
VISION: Businesses / brands go to market in a way that feels natural and effortless to their owners, earning the trust of their customers and securing a sustainable future.
MISSION: To help business owners grow strong roots for their brand, with products/services that stand out on the market in a truthful and genuinely unique way.
BELIEFS: Staying true to yourself is key to prosper and enjoy what you do..
There is a lot to learn from Nature when growing a business
Like in nature, everything in a business is connected - back office and front of house, external and internal communications, online and off line, customers and other stakeholders (suppliers, shareholders, staff etc).
Your staff are the best ambassadors of your business.
VALUES: Honesty - everything is so much easier when we are honest with ourselves and others.
Love - I genuinely care for my clients' businesses and your prosperity. Even if I have no live projects with you, if I see something of interest or an opportunity for your business, I'll be in touch.
Appreciation of Beauty and Excellence - I love a beautiful solution, like a design which marries form and function. Simplicity isn't always easy, but when it's achieved, everybody recognises the inherent beauty that it exudes.
Judgement - I always ground any plan, strategy or recommendation in facts and insights.
Perseverance - Rome wasn’t built in a day. Like when you grow a garden, it takes time, patience and a bit of faith to see the desired results.
Loving and caring
Quirky - a bit!