BRANDING, WHAT'S THAT?
Leave a mark
A name? A logo? A slogan?
The word comes from the Old Norse word ‘brandr’, meaning ‘to burn’.
‘Brand’ has its roots in cattle ranching, when farmers used to burn the cattle with an iron to claim ownership over their herd.
The word ‘brand’ was first used in the advertising industry by David Ogilvy, in the late 1950’s. Simply put, your brand helps you/your business stand out and leave a mark.