GOLDEN RULE of MARKETING

1/1
No customers
=
No business

FIRST research if there’s a market for your product/service.

In doing so you’ll flesh out who is more likely to buy what you have to offer.

The clearer the description of your target customer, the better.

Try to answer as many questions as possible about your ideal customer, and understand as clearly as possible how your product/service will be of use in their life.

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