TYPES of BRANDS
WHO, WHAT, WHERE
and everything else
Ford, Adidas, Alexander McQueen were named after their founder.
Other brands are named after what the company does: Cancer Research UK, Wash-a-wheelie (my local bin cleaning service!) tell exactly what the business is about.
Some brands refer to where the business was established or where it operates: Royal Bank of Scotland, Bolnore Heating Services (they maintain our boiler), Manchester City (or United?)
And then there’s the rest - brand names that don’t tell you literally and immediately which product they represent, but, if successful, gain fame and meaning over time.
Think Apple, Virgin, Nike, BMW or Amazon.
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