and everything else

Ford, Adidas, Alexander McQueen were named after their founder.

Other brands are named after what the company does: Cancer Research UK, Wash-a-wheelie (my local bin cleaning service!) tell exactly what the business is about.

Some brands refer to where the business was established or where it operates: Royal Bank of Scotland, Bolnore Heating Services (they maintain our boiler), Manchester City (or United?)

And then there’s the rest - brand names that don’t tell you literally and immediately which product they represent, but, if successful, gain fame and meaning over time.

Think Apple, Virgin, Nike, BMW or Amazon.


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